Discover the remarkable quality of our Regenerative Beef.
Increasingly, discerning diners are caring more about the environmental impact of their food.
Our Regenerative beef is truly exceptional. It is the first of its kind to be available to the New Zealand hospitality industry, sourced exclusively from regenerative farms. We take a nature-led, earth first approach to creating a spectacular product.
It’s a ‘conventional’ beef brand in terms of processing age, flavour, and texture – but that’s where the conventionality ends!
An unmatched combination of heritage, regenerative farming, and superior quality.
Regenerative farming is a holistic, nature-led approach that prioritises the earth to reverse agriculture’s negative effects and promote healthy soils, water, animals, and people – now and for future generations.
Heritage Regenerative is 100% grassfed beef, grown on Regenerative New Zealand farms. All our farms are independently verified by ATA Regenerative, utilising the globally recognised Savory Institute ‘Land to Market’ verification system.
Zero ‘Greenwashing’, all of our supply farms conform to the strictest of scrutiny, not simply to achieve a ‘tick’, but to continually improve, as their farming practices improve soil life and vitality, water and carbon storage, and stock health and welfare.
Nature led, Earth first beef
Our farming partners use nature-positive practices with their cattle to help restore the environment. This leads to improved soil health and boosts their ability to draw down carbon, increasing ground cover and water retention and enhancing biological diversity. By actively restoring our natural environment, we’re helping tackle climate change and reducing our carbon footprint.
Our cattle thrive, our land stays healthy, and as a result, our beef is nutrient-dense and delicious.
AVAILABLE SPRING 2024
Huw Taylor
Heritage Meat
The Feel Good Meat Company
Phone: 021 441332
Email: hello@feelgoodmeat.co.nz